Google has recently made an important update to its advertising platform. The company has lowered the minimum audience size needed to run audience-based campaigns across Google Ads. This change affects advertisers of all sizes, especially small businesses and niche advertisers. What Changed in Google Ads Audience Size Limits Previously, Google required relatively large audience lists …
Marketing is the backbone of every business. Without effective marketing, even the best products can fail. If you want to grow your business in today’s digital world, using a strong YouTube marketing strategy is essential. YouTube is not just a video platform—it is a search engine, a branding tool, and a powerful platform to reach …
Agentic AI is becoming one of the most talked-about innovations in the SEO industry. It is changing how websites are optimized, how content is updated, and how search performance is managed. Many experts believe Agentic AI will play a major role in the future of search and rankings. In this blog, you’ll learn what Agentic …
Understanding your website’s SEO performance becomes easier when you use Google Search Console annotations. This simple feature helps you track all important changes, updates, and events that impact your website’s visibility on Google. In this blog, you’ll learn why annotations matter, how they work, and how they improve your SEO insights. What Are Google Search …
In the era of artificial intelligence, search is being transformed. The way users ask questions, the way answers are delivered, and the way content is optimised are all changing fast. If you work in digital marketing — whether you’re a blogger, business owner or freelance marketer — you need to adapt. That’s where Generative Engine …
In the world of SEO, backlinks remain a cornerstone of ranking success. In simple terms, a backlink is a link from another website to your site — and these links act like “votes of confidence”.However, not all backlinks are equal. What matters far more than sheer numbers is the quality of those backlinks: where they …
Google’s AI Overview, earlier known as Search Generative Experience (SGE), has completely changed how people see search results. Instead of just showing ten blue links, Google now uses AI to summarize answers directly on the results page. This means users can get instant insights — and websites featured here can enjoy massive visibility. So, how …
