If SEO is Rocket Science, AI SEO is Astrophysics: A Complete Guide to Authority in the Age of AI Search

AI SEO is Astrophysics

The landscape of search engine optimization has fundamentally transformed with the emergence of AI-driven retrieval systems. While traditional SEO focused on demonstrating authority through surface-level signals—author bios, credentials, and backlinks—AI search engines like Google AI Overviews, ChatGPT, and Claude require something deeper: verifiable, machine-readable entity strength built through independent citations and semantic coherence. This article …